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Maureen Cool
RE/MAX Realty Plus
809 US 27 South

Sebring, FL 33870
863-873-7243

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Choosing A Successful Realtor

Choosing a Successful Realtor to Market your Home

 

So many people have a real estate license and have had no training in marketing! The real estate market today is one where you are looking for your home to sell for highest dollar possible and yet it should not be overpriced.

Below are some enlightening questions to ask and consider when selling your property and when you are interviewing aREALTOR®   Many licensed  REALTOR® have moved into another career during the down market and are selling real estate part time.  This means that you will not have someone representing your property as a full-time career.  Also, they do not have market procedures and placement for advertising to keep your property in front of today’s buyers.  Traditionally part time REALTOR® make a commission; keep the funds instead of re-investing it in their business. 

It is very important to select a professional who has a proven track record and has systems in place to meet the needs of our current real estate market. Many Top Real Estate professionals have professional teams to be innovative and aggressive and meet the immediate needs of buyers’ wants and desires.  Realtor.org has provided this very inclusive and extensive list of questions when interviewing REALTOR®.  I want to be your real estate consultant and be included as a REALTOR® you interview.  It will be my pleasure to answer these questions for you!

12 Questions to Ask When Choosing Your REALTOR®

  1. How long have you been in residential real estate sales? Is it your full-time job? While experience is no guarantee of skill, real estate — like many other professions — is mostly learned on the job.
  2. What designations do you hold? Designations such as GRI and CRS®, which require that agents take additional, specialized real estate training, are held only by about one-quarter of real estate practitioners.
  3. How many homes did you and your real estate brokerage sell last year? By asking this question, you’ll get a good idea of how much experience the practitioner has.
  4. How many days did it take you to sell the average home? How did that compare to the overall market? The REALTOR® you interview should have these facts on hand, and be able to present market statistics from the local MLS to provide a comparison.
  5. How close to the initial asking prices of the homes you sold were the final sale prices? This is one indication of how skilled the REALTOR® is at pricing homes and marketing to suitable buyers. Of course, other factors also may be at play, including an exceptionally hot or cool real estate market.
  6. What types of specific marketing systems and approaches will you use to sell my home? You don’t want someone who’s going to put a For Sale sign in the yard and hope for the best. Look for someone who has aggressive and innovative approaches, and knows how to market your property competitively on the Internet. Buyers today want information fast, so it’s important that your REALTOR® is responsive.
  7. Will you represent me exclusively, or will you represent both the buyer and the seller in the transaction? While it’s usually legal to represent both parties in a transaction, it’s important to understand where the practitioner’s obligations lie. Your REALTOR® should explain his or her agency relationship to you and describe the rights of each party.
  8. Can you recommend service providers who can help me obtain a mortgage, make home repairs, and help with other things I need done? Because REALTORS® are immersed in the industry, they’re wonderful resources as you seek lenders, home improvement companies, and other home service providers. Practitioners should generally recommend more than one provider and let you know if they have any special relationship with or receive compensation from any of the providers.
  9. What type of support and supervision does your brokerage office provide to you? Having resources such as in-house support staff, access to a real estate attorney and assistance with technology can help an agent sell your home.
  10. What’s your business philosophy? While there’s no right answer to this question, the response will help you assess what’s important to the agent and determine how closely the agent’s goals and business emphasis mesh with your own.
  11. How will you keep me informed about the progress of my transaction? How frequently? Again, this is not a question with a correct answer, but how you judge the response will reflect your own desires. Do you want updates twice a week or do you prefer not to be bothered unless there’s a hot prospect? Do you prefer phone, e-mail, or a personal visit?
  12. Could you please give me the names and phone numbers of your three most recent clients?Ask recent clients if they would work with this REALTOR® again. Find out whether they were pleased with the communication style, follow-up, and work ethic of the REALTOR®.

Maureen Cool

YOUR HIGHLANDS COUNTY REAL ESTATE EXPERT

RE/MAX Realty Plus

809 US 27 South, Sebring, FL 33870

Maureen: 863-873-7243
Office: 863-385-0077

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